GA4 Attribution Mismatch: Why Your Numbers Don’t Add Up
Published on: 30/09/2025
GA4 attribution mismatch? Phantomarketing explains why GA4 data doesn’t match Google Ads or CRMs—and how to fix tagging, conversion windows, and reporting.
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GA4 attribution mismatch? Phantomarketing explains why GA4 data doesn’t match Google Ads or CRMs—and how to fix tagging, conversion windows, and reporting.